Drunk Chameleon | Wine Brand Design 2023

Drunk Chameleon is a conceptual wine brand that I created and designed for a class project, inspired by the color changing abilities of chameleons. The creative challenge was to create a brand identity inspired by something that makes me unique, aka "My Freak".

So here's My Freak: I've always wanted to dye my hair crazy colors, but I've always been to scared to do it. However, there's one thing that always silences that voice in my head that wants to blend in... rose! With a little liquid courage, I transform from a chameleon blending in with its surroundings into a vibrant creature of self expression.

Drunk Chameleon: show your colors.

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