Our campaign was built on the insight that our target audience values simplicity and ease when it comes to which platforms they prefer for their job search. "It's As Easy As..." demonstrates the convenience of applying for jobs on Indeed by comparing it to simple everyday experiences.
As part of the National Student Advertising Competition, each team must submit a campaign Plansbook that outlines the research, insights, strategy, big idea, creative strategy, budget, and media flight plan for the campaign. The following pages are the Plansbook for our 2022-2023 Indeed campaign.
As the President of the 2022-2023 team, I personally designed many pages from the book.
