Our campaign was created with the key insight that more than anything else, our target audience values their time and experiences, and seeks to connect with others in new and imaginative ways. "Connect, Play, Create" guides our audience to discover new ways to explore endless curiosities with Meta Quest 2.
As part of the National Student Advertising Competition, each team must submit a campaign Plansbook that outlines the research, insights, strategy, big idea, creative strategy, budget, and media flight plan for the campaign. The following pages are the Plansbook for our 2021-2022 Meta Quest 2 campaign.
As the Creative Director of the 2021-2022 team, I personally designed many pages from the book.
