The Stick Fort Hotel | 2023
The Stick Fort is a conceptual brand design for a luxury boutique hotel that I created for a class project. The challenge was to come up with a creative brand identity based on one of several hotel options. The concept I based my brand on was a tree house. The creative vision was to create a place where adults can reconnect with their childhood imagination, inspired by my memories of building "stick forts" with my cousins growing up. I brought this concept to life throughout the project, including an original logo, brand collateral, merchandise, and more.
